Pros and Cons of using Google ads

Google Ads and search engine optimization (SEO) are both popular methods for generating traffic to websites. While both methods have their advantages and disadvantages, SEO is generally considered a better option for long-term success. In this article, we’ll examine the pros and cons of using Google Ads and explain why SEO is the better choice for most businesses.

Pros of using Google Ads:

1. Instant Results: One of the biggest advantages of using Google Ads is that you can start seeing results almost immediately. As soon as your campaign is set up, you can start getting traffic to your website.
2. Targeted Advertising: Google Ads allow you to target specific keywords and demographics, which can help you reach your ideal audience more effectively.
3. Measurable ROI: With Google Ads, you can track your ROI and adjust your campaigns accordingly. This can help you make the most of your advertising budget.

Cons of using Google Ads:

1. Cost: Google Ads can be expensive, especially for highly competitive keywords. You may need to spend a lot of money to get the results you want.
2. Limited Duration: Google Ads campaigns have a limited duration, which means that you need to keep paying to keep your ads running. Once you stop paying, your traffic will stop.
3. Ad Blindness: Many people have developed ad blindness and tend to ignore ads, which can reduce the effectiveness of your campaigns.
4. You can follow these cancelling your Google ads account article for step by step process to cancel and get a refund, if Google ads is not working for you.

Why SEO is a better option:

1. Cost-Effective: SEO has long list of benefits and this is one of the most important. SEO can be much more cost-effective than Google Ads in the long run. While it may take longer to see results, you won’t have to keep paying for traffic once you’ve achieved your desired ranking.
2. Long-Term Results: SEO can help you achieve long-term results that can continue to generate traffic to your website for years to come. Once you’ve achieved a high ranking, you can enjoy the benefits without having to keep paying for advertising.
3. Trust Factor: People tend to trust organic search results more than paid ads, which can increase the likelihood of them clicking on your website. Additionally, having a high-ranking website can help establish your credibility and authority in your industry.

Only thing to note is that SEO can be a slow process, and it may take several months or even years to achieve a high ranking.  SEO is constantly evolving, and you need to stay up-to-date with the latest best practices and algorithms to maintain your ranking.

While both Google Ads and SEO have their pros and cons, SEO is generally considered a better option for most businesses. SEO can be more cost-effective, provide long-term results, and help establish credibility and trust with your audience. However, it’s important to remember that SEO can be time-consuming and requires ongoing effort to maintain your ranking. Ultimately, the best approach may be to use both methods together, depending on your goals and budget.